Heineken and ADE present
The First Round
Free opening party for thousands of dance music fans, hosted by Audio Obscura
Line-up:
Tjade b2b LAMMER (RAWFACTORY) & a Very Special Guest (TBA)
No plans for ADE yet? Now you do. Amsterdam Dance Event 2025 officially kicks off with The First Round, a free, large-scale opening party at the G-Star RAWFACTORY, powered by Heineken and Audio Obscura. This is the first toast to ADE you definitely don’t want to miss.
The night’s headline act remains a mystery, with a Very Special Guest of international status to be revealed shortly before doors open. One thing’s certain: they’ll be in good company. Dutch favorites Tjade b2b LAMMER, alongside a select roster of local and international DJs, will ignite the start of ADE 2025.
When: Wednesday, October 22, 17:00–22:00
Where: RAWFACTORY, Amsterdam
Entry: Free (ticket required)
From the Bar to the Club
Heineken and ADE invite all lovers of electronic music to join the official opening celebration of ADE 2025. Entry is free, but tickets are limited. The first free tickets will be given away where all good stories begin: at the bar.
On Thursday, October 16, between 20:00 and 22:00, visit one of three iconic Amsterdam venues: Chicago Social Club, Chin Chin Club, or Van de Werf and order The First Round to win your ticket. Be quick: when they’re gone, they’re gone.
Missed out or not in town yet? A final batch of free tickets will be released online on Friday, October 17 via heineken.nl/ade.
Voices from the Partners
Lisa van der Heijden, Heineken:
“ADE is the global epicenter of electronic music, a place where unforgettable moments are shared and new memories are made. Together with Audio Obscura’s creativity, we’re shaping an unforgettable night. With this free opening party in such an iconic venue, we aim to connect dance lovers from every corner of the world. And what better way to do that than with an ice-cold Heineken in hand?”
Jorinde Boom, ADE:
“We’re proud of our multi-year partnership with Heineken. With ‘The First Round,’ they’re presenting the official opening of ADE week, something fans look forward to all year. Accessibility is a core value for ADE, and this impressive-scale, free event captures the energy of both the festival and the city. It reflects Heineken perfectly as our Main Partner: inclusive, surprising, and true to ADE’s spirit.”
Peter Kan, Audio Obscura:
“It’s an honor to host ADE’s official opening. Together with our partners Heineken and ADE, we’re curating a lineup that celebrates what electronic music is all about: collective energy, freedom, and unity. Bringing so many people together for a free, high-energy opening is exactly what Audio Obscura stands for.”
Cheers to ADE
RAWFACTORY will be the place to be on Wednesday, October 22, as LAMMER b2b Tjade lead the charge alongside a yet-to-be-announced world-renowned DJ. Also performing: Helena Lauwaert b2b Rozie, Laura Meester, Emvae, and SOLIT.
During The First Round, guests can also explore experimental beers from Heineken Studio, the brand’s innovation lab, where new brews are born.
Raise your glass. The dance begins here.
Remaining free tickets will be available online on Friday, October 17. To get a chance at online tickets, visit http://www.heineken.nl/ade.
