Ministry of Sound launches new dry day rave for the sober curious with rising star DRIIA
Ministry of Sound is embracing the new and so-called 'sober curious' era with the launch of a new rave series. Starting on May 11th, 2025 the series will feature a range of daytime parties headed up by DRIIA until November.
Leading the initiative is DRIIA, an artist influenced by her experience with sober raving and known for her ethereal sound blending UKG, jungle and breaks.
As well as the new events, the club will have a new mocktail menu available in a new guest area and a range of No and Low-alcohol drinks across the venue from February. They will include low, no alcohol beer, mushroom and CBD drinks from brands such as LUCKY SAINT, Trip, and REAL.co.
DRIIA explains, "I’d love to be a part of creating a fresh space in London for people to experience a (largely) sober day of music. For me, the focus would be demonstrating that sobriety doesn’t impinge on enjoyment - if anything it can enhance it. By working with Ministry of Sound nightclub, we can demonstrate that you can still love underground genres like UKG, DnB, Dubstep, Jungle, and be sober/sober-curious. Dancing isn’t something that should be mutually exclusive with drinking, and to offer a space where music and community takes priority would be important in this ever-growing sober-curious society we live in."
Says Matt Long, Club Director at Ministry of Sound, “At Ministry of Sound, our egalitarian roots have always led to positive change, for the growing number of us that are ‘sober curious’ we know what our patrons want, more inclusive nightlife experiences. Our daytime raves and ‘No and Low’ alcohol range cater for a growing community, like us, who believe that clubbing should be about connection, energy and making memories whether you’re sipping a zero-proof mocktail or a low-alcohol beer.”
The launch of the 2025 sober series at Ministry of Sound marks a significant milestone as it becomes the first in-house brand to cater to alcohol-free ravers.
