New London venue '77' to open in Marylebone this September with super club-levels of light and sound

A new music and events venue, 77, is set to open in Marylebone, Central London, this September. Located beneath The BoTree hotel, the 550-capacity space will officially open to the public on Friday, 26 September 2025 and promises to bring something brand new to the capital.

Designed as an intimate, purpose-built venue, 77 combines high-end audio-visual technology with a focus on artist and audience connection. The space features a full L-Acoustics sound system, including KS21 subwoofers plus Robe lighting, lasers, strobes, LED screens and CO₂ effects. The split-level layout includes a mezzanine floor, VIP tables and full-service hospitality throughout.

The team behind 77 includes Jonathan Wade, former Tao Group executive, Eniz Hilmi, music director and programmer known for work with Rinse FM, Mas Tiempo and various UK festivals plus Sebastian Banovic, a hospitality operator with experience at venues such as KOKO and The Roof Gardens.

Eniz Hilmi, Director of Music, says: “We’ve designed 77 to deliver the same world class production experience you’d expect from a huge venue, whilst ensuring the connection between the artist and the audience is at the forefront. Our focus is on creating a one-of-a-kind experience where both DJs and live acts can truly connect with the crowd. We’re also encouraging artists to play extended sets, and in some cases, even all night long, something DJs rarely get the chance to do in London, giving artists freedom to tell a full story with their music, while fans get to experience them in a way they can’t anywhere else in the city.”

Fully soundproofed and acoustically treated, the venue is also adaptable for club nights, live performances, album launches, fashion events and brand activations.

For more information and upcoming event announcements, visit 77london.com or follow @seventyseven77ldn on Instagram.