The Media Nanny and Circulate to open office in Saudi Arabia as part of new strategic partnership

Riyadh will become a regional hub for the leading creative agencies, alongside their existing offices in Amsterdam, Dublin, and Lisbon.

Amsterdam, Netherlands – The Media Nanny, the globally renowned creative communications & PR agency, and Circulate, an award winning digital agency, today announced their expansion into the Middle East with the opening of a new office in Riyadh, Saudi Arabia, in 2025. The partnership marks a pivotal milestone in the agency landscape for the region as the two companies combine significant talent and experience to provide a compelling alternative to larger incumbent agency offerings.

Headquartered in Amsterdam, The Media Nanny represents a diverse roster of high-profile clients worldwide, including Mochakk, Gianluca Vacchi, Lilly Palmer, GORDO, Porsche, Audemars Piguet, The Pacha Group and FIVE Hotels and Resorts, and is now setting its sights on deepening its presence in the rapidly growing MENA region. Circulate is the agency of choice for a renowned roster of music and culture heavyweights including Circoloco, Mochakk, Oliver Heldens, Jägermeister, White Claw and MAC Global. Both agencies have delivered large scale campaigns in both Saudi Arabia and the UAE in recent years.

Within the region, Circulate and The Media Nanny have previously worked together across MDLBEAST Soundstorm Festival, Balad Beast, XP Music Futures and MDLBEAST Records. A strategic partnership is an organic evolution of their work together, allowing the agencies to offer a genuine 360 approach to their clients in the region. Circulate Co-Founder David De Valera emphasised this point “We’ve seen firsthand the incredible growth of creative industries in the MENA region. These industries need independent, flexible agency partners who truly understand the region, the new-built ecosystems and its culture, as well as the global marketing landscape.”