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Tribes TV

Game-Changing electronic music network The Tribes launches new content hub Tribes TV to 250 million worldwide

  • 25 April 2023
Tribes TV

Game-Changing electronic music network The Tribes launches new content hub Tribes TV to 250 million worldwide

Since 2019, The Tribes has firmly established itself as one of dance music's most influential social media networks. Now, the team behind the game changing collective is launching Tribes TV; a brand new media channel dedicated to producing, sharing and amplifying unique and engaging content around the world. With industry leading presenters and personalities, unrivalled back stage access, best in class production and a specialist team working across multiple genres, Tribes TV offers unmissable content on a global scale.

For the last four years, The Tribes - which comes from leading global PR and marketing agency Jukebox - has connected world renowned brands such as Universal, Warner, Sony, EMI, Virgin, Armada, Amnesia Ibiza, Printworks, We Are FSTVL, Creamfields, MDL Beast, Caprices, Marquee Las Vegas and many more with global audiences in highly engaged ways. It has cornered the market for music releases, brand activations, festival partnerships and large scale events, delivering organic insights and planning, content creation, influencer engagement and more, amplifying key messages across social networks generating huge engagement and awareness. They have a proven track record having delivered over 1000 successful campaigns and over 800M reach, managing some of the biggest community channels in electronic music including Techno & Chill, Techno Blazer, Techno and House Music, Deep In Tech, Techno Hub, Just Love Techno, Melodic Techno & House and many more, with over 150 channels across the network spanning the full electronic music spectrum with over 35 million followers.

Tribes TV will harness the power of The Tribes network (12m) as well as electronic music's leading YouTube channel blanc (over 1m subscribers across their network and 400m views) as well as broadcast partners Clubbing TV (28m monthly viewers in 200m households across 90 countries) and Insight TV (90m monthly viewers across 178 platforms in 55 countries).

Alongside these partners, Tribes TV will offer the farthest reaching amplification network anywhere in electronic music, with a reach of over 250m across all platforms. The content hub will create exclusive and engaging content in both short and long form, including behind the scenes footage, fun viral content, tour diaries, studio sessions with the best DJs on the planet, off beat artist interactions, on site takeovers, backstage interviews and exclusive trips to your favourite clubs and festivals from around the world including Hideout, Amnesia Ibiza, Echoes of Agatha, Electric Zoo, SXM, Terminal V, Timewarp, Sonus, Hospitality, ADE and countless more.

Says Alex Jukes, Director of Jukebox and The Tribes, “We are super excited to have put together a team including some of the strongest partners and most talented presenters, producers and content creators in the industry. Over the last 4 years since we launched The Tribes, we have developed one of the highest engaged audiences and reach in electronic dance music across social media. With Tribes T, we hope to take this to another level again and create engaging, fun and behind the scenes content from your favourite parties across the world with your favourite artists and brands.’”

Tribes TV has put together a world class team with Ibiza based, bilingual presenter Katie Knight leading the project. Katie is a hugely recognisable face who has hosted multiple electronic music TV shows for the likes of Awakenings Festival, DJ Mag and Ibiza Spotlight, as well as events like the DJ Mag Awards, ADE & IMS. She has a vast amount of experience, skill and knowledge to draw from, having been a prominent voice of influence on radio, hosting her own show on Ibiza Global Radio for 4 years and founding her own ‘Can U Put Me On Guestlist’ podcast. She will be joined by guest influencers and top presenters from TikTok stars to popular music industry characters and friendly DJ faces. Cutting-edge video production will be delivered by Mutual Friends Creative Agency, a new venture by Lawrence Jones and Liam Smith. The duo have over fifteen years of industry experience working with DJ Mag, Drumcode, Rolling Stone and more, with their clients already including The Martinez Brothers, Defected and Anjunabeats amongst others.

Tribes TV is set to change the game for electronic music focussed content, working with only the biggest and best brand partners, artists, events and festivals across the industry. It will offer the sort of access that makes you feel a part of the action wherever you are in the world and will be coming to an event or festival near you very soon. Watch this space!


The Tribes:
Insight TV:
Clubbing TV:
Katie Knight: ‘Can U Put Me On Guestlist’

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